Rendering Effects

Search Engine Optimization...

With over 80% of people finding what they are looking for through search engines, they represent a popular and powerful tool.

Search Engine Optimization (SEO) is a process by which you can improve your ranking with search results by making adjustments to your website.

These adjustments may include some or all of the following:

adding a links page
adjusting site structure

meeting W3C standards
adding keywords in the text of your pages

These adjustments can boost your site's popularity, and make more of your site content visible to search engines.

Even though it can take longer to see results on search engines using SEO techniques, it is usually much more cost-effective over the long term, compared with Cost-Per-Click campaigns.

We keep informed about search engine updates and adjust our techniques as needed. We also monitor changes in search engine rankings and this enables us to evaluate which techniques are the most effective.

Web Standards...

Web standards is a general term for the formal standards and technical specifications that define and describe aspects of the World Wide Web.

In recent years, the term has been more frequently associated with the trend of endorsing a set of standardized practices for building web sites, and a philosophy of web design and development that includes those methods.

Those methods, or standards, are set by the World Wide Web Consortium (W3C). The organization's purpose is to develop open standards so that the web evolves in a single direction rather than being splintered among competing factions. The W3C is the chief standards body for web design and has taken over most of the development and promotion of standards for the World Wide Web.

Advocates within the web standards movement tend to focus on the higher-level standards that most directly affect the accessibility and usability of web sites. This basically means that by advocating standards we are focusing on what is truly important. The user.

Building a website that uses modern (standards compliant) code means you’re building a website that uses the best techniques available. It has become increasingly important for us to develop attractive and functional websites that are W3C compliant for several reasons, and we can honestly prove the following major advantages:

Full Accessibility: Accessibility has always been one of the keys to good web design. Standards compliancy will invite more browsers to view our websites which means a larger audience for our clients, and for yours. Imagine suddenly speaking the same language as everyone else, including search engines!
Price: Standards compliant sites are cheaper to maintain and develop. The tabled and framed websites of yesterday are more difficult to update, spelling out more client hours being spent. Well designed standards compliant sites are much easier to maintain and markup is simple. Moving items, changing fonts, backgrounds, and colors is possible in a fraction of the time it once took. This allows our design and maintenance service to be truly affordable.
Longevity: Because standards compliant sites are more easily controlled, they can essentially be built once and used forever. New browsers (Firefox, Interenet Explorer, Opera, Netscape & Safari) are approaching full standards compliance. These are the browsers that the vast majority of people use; so it makes absolutely no strategic or financial sense to build a site that is obsolete the moment it is finished. It only makes sense to build a website that will last into the future.
Search Engine Friendly: Standards compliant sites are better for search engines because the code is clean and structured - structured content helps engines index you better.
Unsurpassed Versatility: Standards Compliant sites are more versatile because they work at any resolution and any monitor size and will fully maintain design integrity.